Naples, Marco Island, Everglades Convention and Visitors Bureau Chooses AVIAREPS for Brazilian Tourism Marketing Representation

Naples, Marco Island, Everglades Convention and Visitors Bureau Chooses AVIAREPS for Brazilian Tourism Marketing Representation

NAPLES, FLA., July 2, 2014 – The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB), which markets its appeal as a Southwest Florida Gulf Coast vacation destination under the Florida’s Paradise Coast brand identity, has selected AVIAREPS to represent the area’s tourism marketing efforts in Brazil.

Sao Paulo-based AVIAREPS was selected from a group of nine companies that responded to the CVB’s Request for Proposal for Brazilian tourism market representation. 

“AVIAREPS was the unanimous choice to represent our area,” said Jack Wert, CVB executive director.  “Our goal is to attract some of the millions of Brazilians that visit Florida each year. We felt their experience would help us a great deal in educating Brazilian consumers about the many opportunities for shopping, eco adventures, dining, beach and water-based activities, family attractions, golf and more in our destination.”


AVIAREPS has experience in the Brazilian airline industry as well as experience in representing Florida destinations in South America, Europe and the U.K. 

AVIAREPS will represent Florida’s Paradise Coast at consumer and travel trade shows, educate travel agents about the destination, and identify travel journalists and encourage them to write stories to educate their readers on the many vacation opportunities in Florida’s Paradise Coast. The Florida’s Paradise Coast account team in Sao Paulo is headed by Marcelo Kaiser, general manager of the Sao Paulo office of AVIAREPS. Assisting him are Marcos Teodoro, tourism coordinator; Ana Lucia, public relations assistant; and Isadora Morgana, marketing assistant.

The CVB staff will meet with the AVIAREPS team in Sao Paulo in July to begin developing the marketing plan for the future.

About AVIAREPS
Founded in Germany in 1994 with an extensive office network spanning all continents and in 43 countries, the AVIAREPS Group is the world’s leading airline and tourism management company with over 90 airlines and more than 90 tourism clients in its portfolio. In addition to its core businesses of passenger General Sales Agent (GSA) services and tourism marketing, clients are also offered expertise and services in public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion.

For more information visit www.aviareps.com. Follow us on Facebook, www.facebook.com/AviarepsGroup; Twitter, www.twitter.com/Aviareps_Group; or YouTube, www.youtube.com/user/AviarepsGroup.

About Florida’s Paradise Coast
Whether travelers are looking for a romantic escape or family getaway, Florida’s Paradise Coast — Naples, Marco Island and the western portion of the Everglades — has an array of vacation options year-round. With more than 30 miles of soft, white sand beaches, a thriving arts and culture scene, distinctive dining, world class golf and the best of outdoor adventure, the Paradise Coast is truly a destination with it all. Located just two hours from Miami, four hours from Orlando and three hours from Tampa, the Paradise Coast is easily accessible via air or auto. Travelers outside of the Sunshine State can fly into Southwest Florida International Airport, which provides nonstop service to 45 destinations (41 domestic and 4 international) on 17 different air carriers.

For more information about the Paradise Coast visit www.ParadiseCoast.com. Follow the destination on Twitter, www.twitter.com/ParadiseCoast, Facebook at www.Facebook.com/TheParadiseCoast; or YouTube, www.youtube.com/TheParadiseCoast.

Media Contacts:

JoNell Modys, jonellmodys@colliergov.net, 239-252-2425
Doug Ruchefsky, dougr@louhammond.com, 212-891-0244 

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