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Naples, Marco Island, Everglades CVB Launches Winter 2011 Paradise Priced Perfectly Promotions
January 26, 2011


Media Contacts:

JoNell Modys, jonellmodys@colliergov.net, 239-252-2425

Mary Douglas, mdouglas@boomyourbrand.com, 757-497-4811

Expanded value program offers hotel deals and savings on area attractions, dining and more

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Naples, Fla. - (January 25, 2011) - This winter, Paradise is priced perfectly. Southwest Florida's Paradise Coast announces its Winter 2011 Paradise Priced Perfectlycampaign, offering the best hotel deals along with extra savings on dining, shopping, spas, golf, attractions and more to visitors of Naples, Marco Island and the Everglades. In addition, watch for great enter-to-win "Tweepstakes" and "Tell-a-Friend" contests, along with everyday savings on accommodations and attractions with the Preferred Pass. All great reasons to start planning your getaway to the Paradise Coast. For more information on the Paradise Priced Perfectly deals, visit www.ParadiseCoast.com/deals.

Throughout the year, visitors can take advantage of deals and savings to plan the perfect Paradise Coast vacation. An extension of the former Values in Paradise (VIP) card, the Preferred Pass offers the best hotel deals along with extra savings on dining, shopping, spas, golf, attractions, tours, boat rentals and more to visitors to the Paradise Coast. With the Preferred Pass, visitors can book hotel deals directly from www.ParadiseCoast.com/deals or contact the property directly to inquire about the Preferred Pass discount. The Preferred Pass is free to all visitors and can be easily obtained online or in-person - print online from www.ParadiseCoast.com/deals, or pick up a card at any of the four Paradise Coast Visitor Centers in Naples, Marco Island, Everglades City and Immokalee, or show the card on the Paradise Coast's mobile site.

"The Paradise Priced Perfectly campaign and the Preferred Pass is a great way for our travelers to enjoy significant savings, making it easier and more affordable to experience the Paradise Coast," said Jack Wert, executive director for the Naples, Marco Island, Everglades CVB.

This winter, visitors can share the great deals and fun found on the Paradise Coast, and enter to win a free getaway through the"Tell a Friend" contest. The winner will receive a 4-night getaway package to LaPlaya Beach & Golf Resort, a spa treatment for two and dinner at Baleen, one of Naples' most exquisite fine dining experiences.

Running in February, an enter-to-win contest featured on the Food Network's website offers visitors the chance to win a getaway to the Marco Island Marriott.

JetBlue, which services Southwest Florida International Airport in Fort Myers, is launching a Tweepstakes in February and will award a grand prize getaway to LaPlaya Beach & Golf Resort. Smaller prizes will be awarded daily leading up to the grand prize, including Paradise Coast tote bags and other branded items. Visitors will enter through Jet Blue's Twitter profile @jetblue.

The Canadian Weather Network will launch its "Wish You Were Here" contest later in January, inviting its Facebook fans to complete a virtual postcard available from www.paradisecoast.com/postcards explaining why they'd like to win a trip to the Paradise Coast. Facebook fans will vote on the best postcard and the grand prize winner will receive a getaway to the Bellasera Hotel in Naples.

For more information on visiting Naples, Marco Island and the Everglades - The Paradise Coast and a free visitors guide, call 1-800-688-3600 or visit the area's official visitor information website at www.paradisecoast.com.