Visitor Research

In this section, you'll find our latest visitor and tourism economic impact research, along with monthly tourism development tax collection totals.

On the menu to the right, click on Monthly & Annual Visitor Statistics or Tourist Tax Collections to see our latest information or on any of the other categories provided.

Below, you'll find a detailed explanation of how the Collier County Tourism Development Tax is allocated. 

Tourist Tax Allocation Formula

Collier County enacts a 4% tax on all hotel, campground and vacation rental stays of less than 6 months. The distribution of the tourist development tax dollars is set according to Collier County ordinance. The funds are dispersed as follows:

Category A - Beach related projects, renourishment
50% of the first 2% allocated for beach renourishment, beach park facilities and inlet management. 100% of the 3rd% collected is allocated to beach renourishment, beach park facilities and inlet management.

Under a funding policy adopted by the Board of County Commissioners on Nov. 1, 2005, one-third of Category A tourist development tax is specifically dedicated to beach park facilities with the remainder dedicated to beach improvement, maintenance, renourishment, restoration and erosion control including pass and inlet maintenance.

Category B - Tourism Promotion
24% of the first 2% collected pays for tourism administration (convention and visitors bureau office)and for reimbursement of the Emergency Advertising Fund.
100% of the 4th% pays for tourism advertising and promotion.

Category C- Museums
26% of the first 2% is allocated for museums.
County-owned museums receive 22%
Non-County museums receive 4.764%

Further regulations concerning the use of the Tourist Development Tax proceeds are outlined in the Florida State Statute 125.0104 and the Collier County Tourist Development Tax ordinance.

2016 State of Tourism Presentation

Five Year Strategic Plan

Monthly Visitor Statistics

RSW Air Service Update

Tourist Tax Collections

2015 Tourism Impact Facts

Collier County Monthly European Visitation Data 2006-2015

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