Naples, Florida Tourism Industry

Tourism is important business for Naples, Marco Island and the Everglades. As the leading employer and the primary economic engine for the region, the tourism industry was responsible for 30,600 jobs in Collier County in 2011. That year, nearly 1.5 million visitors spent more than $865 million, resulting in a total annual economic impact of over $1.28 billion in Collier County.

Residents benefit from the tourism industry through enhanced amenities in the community and through tax savings. Annual tax savings of over $691 per resident is estimated thanks to the expenditures of visitors. Visitors also leave nearly $14 million in tourist development taxes in our region, and they provide $82.5 million in sales and gas tax revenue.

Tourist development taxes pay for extensive beach renourishment programs in Collier County, along with museums, special programs and events, and the Convention and Visitors Bureau, which supports the tourism industry through advertising and promotion.

In this section, you'll find information on the Tourist Development Council and Coastal Advisory Committee, and information important to Collier County tourism partners.

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