HSMAI Honors Naples, Marco Island, Everglades CVB

Tuesday, February 24, 2015By JONELL MODYS


Collier Tourism Executive Director Jack Wert Honored as one of the Top 25 Extraordinary Minds in Hospitality Sales and Marketing

NEW YORK, N.Y. (February 24, 2015) – The Hospitality Sales & Marketing Association International (HSMAI) has recognized the Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) with 12 Adrian Awards honoring creative brilliance and best practices in hospitality, travel and tourism-related marketing for 2014. HSMAI paid tribute to the Collier County tourism marketing team during the 58th annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on February 23. The CVB took home six Gold, two Silver and four Bronze Adrian Awards for advertising and digital marketing excellence. This year’s contest garnered more than 1,200 entries from around the world, with entries judged by top executives throughout the industry. 

In addition to commending the Naples, Marco Island, Everglades CVB’s award-winning work, the Gala and dinner reception honored lifetime achievement in travel and hospitality marketing, as well as The HSMAI Top 25: Extraordinary Minds in Hospitality Sales and Marketing. Collier County tourism executive director Jack Wert is included on this year’s prestigious list of Top 25 honorees, selected by a panel of senior industry executives based on recent work meeting the criteria of creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that result in dramatic gains. For a full list of the 2014 HSMAI Top 25: Extraordinary Minds in Hospitality Sales and Marketing honorees visit www.adrianawards.com/competition/top25.asp.

“Our tourism marketing team works very hard to produce creative and effective destination marketing materials that encourage vacation visits to our destination, resulting in over $1.8 billion in annual economic impact to Collier County,” said Collier tourism executive director Jack Wert. “Personally, I am very honored and humbled to be included in the 2014 list of the HSMAI Top 25: Extraordinary Minds in Hospitality Sales and Marketing,” Wert added.

The CVB’s six Gold Adrian Awards were given for the “Paradise Refined and Redefined” integrated advertising campaign; the “Paradise Refined and Redefined” multi-media video campaign; the “Priceless Memories, Priced Less” interactive video and TV campaign; the “Priceless Memories, Priced Less” digital marketing Quattro unit; the “Meetings in Paradise” group sales video; and the “Paradise Refined and Redefined” leisure brand video. Silver Adrian Awards were given for the “Paradise Refined and Redefined” magazine print ad; and the “Wackos Stone Crab Festival Video” for digital/social media advertising. Bronze Adrian Awards were given for the “Art Basel Geo-Fencing” campaign for mapping and location marketing; the “Florida’s Paradise Coast Consumer Email” email campaign; the “Meetings in Paradise” video for digital B2B video; and the “Chicago Real Time Real Temperature” outdoor billboard ad. 

 “We are continually amazed by the creativity of the Adrian Award submissions,” said Fran Brasseux, HSMAI executive vice president. “We saw imaginative campaigns that got results in all categories, and we’re excited about honoring this year’s Adrian Award winners.”


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

About Naples, Marco Island, Everglades CVB

The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) is the official tourism marketing and management agency for Collier County, Florida, known as Florida’s Paradise Coast. Tourism brings over $1.8 billion in economic impact annually to the Collier County economy. The CVB produces the area’s ongoing destination marketing campaigns and provides information and assistance for travel media, group meeting and event planners, tour operators and travel agents. The CVB is funded entirely by the Collier County tourist development tax collected by hotels, short term vacation rentals and campgrounds. No local property taxes are used to fund the CVB or its marketing campaigns and tourism industry support activities. For more information visit www.ParadiseCoast.com or call 1-800-688-3600 for visitor information or 239-252-2384 to reach the local CVB office. Follow the destination on Twitter @ParadiseCoast and on Facebook at www.Facebook.com/TheParadiseCoast.