Third Street South

1300 Third Street South
Naples, FL 34102

Contact Info


The 14th annual PETS ON THIRD, hosted by Third Street South and Neapolitan Enterprises, Sunday, January 22, 2023.100% of proceeds raised will be donated to Humane Society Naples.

The 2023 event theme "Storybook Pets: People & Pets in Books"  explores the many inspired relationships between pets and characters in literature. For example, Toto & Dorothy in The Wizard of Oz,  Lassie, Tonto and The Lone Ranger, Harry Potter & Hedwig.

Third Street South and Neapolitan Enterprises are longtime supporters of Humane Society Naples, and this year they will match 100% of proceeds raised through the Vendor Village registrations and Pet Parade fees. "We are proud to acknowledge and promote the great work of Humane Society Naples," states Joan Tobin, of Neapolitan Enterprises. "Third Street South had always been and will always be pet-friendly, and we love seeing our streets lined with an array of pet friends enjoying Third Street South as much as we do. We encourage more pet lovers to adopt from responsible nonprofits such as Humane Society Naples."

The signature PET PARADE will be held at 12:00pm along Third Street South with owners accompanying their pets in themed costumes. A PET VILLAGE will be in the parking lot located behind the Old Naples Pub and Tommy Bahama Restaurant featuring pet-related businesses, non-profit organizations, and the Paws Around Town Bus from Humane Society Naples. A GroupieBooth will be on site for fun photos of pets and their owners.

Cash prizes will be awarded for best theme interpretation, First Place, Second Place, Third Place & Judges Whim. The Judges Whim. Pet owners may register their pets for the PET PARADE on the day of the event from 10:00am until 11:45am at the PET PARADE registration desk located behind Old Naples Pub. PET PARADE registration fee is $20. Please note that all pets must be on leash; children 12 and under must be accompanied by an adult; and no female pets in heat will be allowed. Theme costumes are enjoyed, they are not required.

Pet Village Open       10:00 am

Registration Open     10:00 am

Registration Closed    11:45 am

Pet Parade Begins      12:00 pm

Winners Announced 1:00 pm

Pet Village Closes      2:00 pm

Historic Third Street South is a pet-friendly destination, with many restaurants welcoming well-behaved pets in their outdoor dining spaces, and abundant courtyards and open areas to enjoy. Pets on Third is offered in recognition and celebration of these important animal companions. To participate in the PETFEST vendor village download the application HERE.

Additional information is available by calling Neapolitan Enterprises at 239.261.8936 or by visiting