¡ARTE VIVA! presented by Naples, Marco Island, Everglades CVB, Wins Seven Awards at 2023 IFEA (International Festivals & Events Association) Annual Convention

Monday, October 16, 2023

Media Contact:
Sandra Rios, Sandra.Rios@colliercountyfl.gov
239-252-2379

PHOTO ASSETS

 

Naples, Fla., October 16, 2023 – ¡ARTE VIVA! presented by Naples, Marco Island, Everglades CVB, is the recipient of seven IFEA/Haas & Wilkerson Pinnacle Awards, presented at the 66th  annual  IFEA Convention, Expo & Retreat on October 9, 2023.

The awards recognize outstanding accomplishments and top-quality marketing creative and promotional materials, operational and community outreach programs produced to promote festivals and events around the world.  This year’s event drew entries from around the globe with awards handed out in 70 categories.

¡ARTE VIVA!, presented by Naples, Marco Island, Everglades CVB, is a year-long celebration of Hispanic arts and culture.  The campaign, which began its inaugural year in June 2023, is a collaborative effort inclusive of the arts and cultural organizations, and hospitality partners of Florida’s Paradise Coast.  Marketing efforts during the first year of the program brought 293,000 attendees to the festival’s activities in 2023. 

With a focus on driving visitation to the region and providing quality educational and entertainment opportunities for residents, the highly successful initiative recently announced its second year schedule.  Over 50 distinctive local events, exhibits, performances and educational programs will highlight the programming and include partners such as Artis-Naples, Naples Art District, Opera Naples, Naples Zoo, Naples Botanical Garden, Marco Island Center for the Arts, Ave Maria Margarita and Taco Festival and public murals among others.

The event was also recently recognized by Florida Festivals and Events Association with a 1st place award for its PR and Marketing campaign and a 3rd place award for its website.  This year’s schedule of events can be found at ¡ARTE VIVA! 2023-2024 Event Schedule.

"Being a recipient of the IFEA Haas & Wilkerson Pinnacle Awards is a great honor given the global scope and stature of the events that are recognized," said John Melleky, Arts and Culture Manager for the Naples, Marco Island, Everglades CVB. “Accomplishing this recognition during an inaugural year is noteworthy. I look forward to this year’s programming and the continued influence and growth of the campaign.”

2023 IFEA / Haas & Wilkerson Pinnacle Awards

¡ARTE VIVA! presented by Naples, Marco Island, Everglades CVB:

  • GOLD – Best Multimedia Component, Interview Series Meet the Artists

 (Budget Category $100,000 - $750,000)

  • GOLD – Best Event / Organization E-Newsletter (Budget Category $100,000 - $750,000)
  • GOLD – Most Creative / Effective News Stunt (Budget over $100,000)
  • SILVER – Best New Festival or Event (Budget over $100,000)
  • SILVER – Best Social Media Campaign (Budget under $750,000)
  • BRONZE – TIE – Best Single Magazine Display Ad (Budget $100,000 - $750,000)
  • BRONZE – Best Media Relations Campaign (Budget over $100,000)

For more information about Florida’s Paradise Coast, please visit us at www.ParadiseCoast.com.

About Florida’s Paradise Coast

The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is the official source for area travel and tourism information about Florida's Paradise Coast. Located in Southwest Florida, this premier vacation and meeting destination offers leisure and business travelers a variety of exceptional year-round amenities and attractions. Set along a 30-mile Gulf of Mexico coastline ribboned with white-sand beaches, visitors will discover a sophisticated, yet casual atmosphere highlighted by a lively social scene, robust arts and culture activities, exceptional restaurants, luxury boutique shopping and plenty of outdoor adventure experiences. Home to over 90 public and private golf courses, sports enthusiasts have access to a variety of championship courses; pickleball and tennis facilities; and water activities ranging from kayaking to sailing charters. Outdoor adventures include exploring the world-famous Everglades – the only sub-tropical mangrove wilderness in the U.S. and home to endangered wildlife and over 350 species of birds. Florida’s Paradise Coast is truly where the high life meets the wildlife. Recent accolades include being named the No. 1 “Best Beach Town in the U.S. to Live In,” No. 1 “Healthiest and Happiest City in America” and “One of the Best Small Cities in the U.S.” Located just two hours from Miami, three hours from Tampa, and four hours from Orlando, Florida’s Paradise Coast is easily accessible by Interstate highway. Travelers outside of the Sunshine State can fly into Southwest Florida International Airport (RSW), Punta Gorda (PGD), Fort Lauderdale (FLL) and Miami (MIA). For more information about Florida’s Paradise Coast, call 800-688-3600, visit ParadiseCoast.com, and follow us on X, Instagram, and Facebook.