Naples, Fla. (May 14, 2019) – The Cultural Planning Group will direct the development of an Arts and Culture Strategic Plan for Collier County. County commissioners voted to approve the awarding of the $100,981 contract to the firm comprised of six top cultural and community planners. The firm has performed similar cultural planning services in Broward County, Boston, Boulder, Houston and many other communities.
Funding for the plan comes from $50,000 the commission allocated from Collier County Tourist Development Council funds, with the remainder coming from matching grants provided by the Community Foundation of Collier County and ArtisꟷNaples.
“The goal of the planning effort is to establish and successfully promote Collier County as an arts and culture destination,” said Jack Wert, executive director of the Naples, Marco Island, Everglades Convention and Visitors Bureau. “A well-constructed plan will identify what assets and activities are currently in place and what is needed for expansion and development of our arts and culture offerings.”
The planning efforts will begin with the development of the project work plan and evaluation of existing community conditions and arts and cultural assets, followed by development of a strategic framework, identification of future public and private funding sources, and finalization of a long-term strategic plan.
Development of the Arts and Culture Strategic Plan will include gathering input from community arts and culture organizations, tourism industry stakeholders and residents through a series of meetings to be scheduled throughout Collier County. The process is expected to take approximately 10 months to complete and progress reports will be shared during the plan development stages.
About Naples, Marco Island, Everglades Convention and Visitors Bureau
The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) is the official tourism destination marketing and management organization for Collier County, Florida, known as Florida’s Paradise Coast. The CVB produces the area’s ongoing destination marketing campaigns, tourism website and visitor guides, and provides information and assistance for group meeting and sports event planners, travel media, tour operators, and travel agents. Tourism is the key economic engine for Collier County. More than 1.8 million visitors annually provide an economic impact of over $2 billion and support over 39,000 local jobs. Ongoing destination marketing by the CVB is a key driver of visitation resulting in short-term stays in paid lodging that collect the Collier County Tourism Development Tax, which pays for beach renourishment, amateur sports facilities, destination marketing, county museums, and cultural and event grants. For more information about Collier County Tourism, call the CVB at 239-252-6292. For information on vacationing or holding meetings in the destination, visit www.ParadiseCoast.com. For information about bringing a sports event to the area, visit www.ParadiseCoast.com/sports. Follow the destination on Twitter and Instagram @ParadiseCoast, and on Facebook at www.Facebook.com/TheParadiseCoast.
Jack Wert, [email protected], 239-252-2402
JoNell Modys, [email protected], 239-252-2425