An Exciting New Season is Taking Shape on Third Street South
Published on September 20, 2025
Third Street South, Naples, FL –September 2025 — Third Street South continues its thoughtful evolution, with the debut of The Balcony Boutiques, welcoming new tenants, and the expansion of the successful La Bonne Vie Pop-Up Shop. The neighborhood is more vibrant than ever—and this is only the beginning.
Welcome to the Newest Additions to Third Street South
Books on Third Opening this autumn as part of The Balcony Boutiques, Books on Third is an exciting independent book and gift store that has a superbly curated selection spanning fiction and nonfiction, history and politics, mystery and philosophy, art, romance, humor, travel and more from cocktail table to bedside - in addition to innovative and witty literary related gifts. Books on Third is an excellent independent bookstore that will bring joy to the whole community. Books are the best gifts—for yourself and for others. Grand Opening Weekend & Ribbon Cutting October 10th, 2025
Daniella Ortiz A celebrated name for over seventeen years on Worth Avenue in Palm Beach, Daniella Ortiz creates superb, chic leather purses and accessories made with the unique skill of the best Argentinian craftsmen. Luxurious handbags in vibrant colors and sophisticated styles, accessories, and fine jewelry all have the attention to detail that is the hallmark of the Daniella Ortiz brand and of Daniella Ortiz herself. Opening November 2025
Introducing The Balcony Boutiques Opening this October above Tony’s Off Third, The Balcony Boutiques is Third Street South’s special place for new discovery. Home to the exciting new Books on Third and the expansion of the La Bonne Vie Pop-Up Shops featuring Addison Bay and Hill House Home, The Balcony Boutiques is the new vital, exciting location. Overlooking and part of the vitality and beauty of Third Street South, The Balcony Boutiques blends charm, creativity, and curated design within the vibrant fabric of the neighborhood. Third Street South continues to enhance the art of shopping, and we’re just getting started.
La Bonne Vie Pop-Up Shop Returns—Bigger Than Ever Third Street South’s signature exciting pop-up store is back for its third season—this time, on an even grander scale. Spanning two distinct locations, La Bonne Vie will feature three seasonal rotating designer residencies, exclusive collections, and special guest appearances. From October through April, discover emerging brands, fresh talent, and new favorites in an always-inspiring setting. Located in the Camargo Courtyard Shops and our newest retail destination, The Balcony Boutiques.
La Bonne Vie Pop-Up Shops, The Third Season
• Ala von Auersperg returns to the Camargo Courtyard Shops withher flowing, flattering signature fabrics and designs, and an exclusive calendar of special events including guest designers, accessory brands, decorative objects and other unexpected additions. Her successful stores in Palm Beach, Antiqua, New York and now Naples are a beautiful pleasure. Opening November 2025 through April 2026. The Camargo Courtyard Shops
• Addison Bay brings elevated activewear for Moms and Minis, with an emphasis on playful, wear-anywhere styles designed for the multi-generational shopper. Expect visiting guest designers and limited-edition collaborations made for a chic and sophisticated life on the go. Opening Mid-October 2025 through April 2026 in The Balcony Boutiques.
• Hill House Home, joins La Bonne Vie this year, bringing their widely acclaimed and favorite Nap Dresses alongside their expanded lifestyle view - ranging from maternity to girls’ clothes as well as their home collections—all designed with timeless taste for every generation. Opening End-October 2025 through April 2026 in The Balcony Boutiques.
Third Street South is redefining the art of shopping, and we’re just getting started.