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Naples & Marco Island Beach Conditions

Visitor Research

In this section, you'll find our latest visitor and tourism economic impact research, along with monthly tourism development tax collection totals. On the menu to the right, click on Monthly & Annual Visitor Statistics or Tourist Tax Collections to see our latest information or on any of the other categories provided. Below, you'll find a detailed explanation of how the Collier County Tourism Development Tax is allocated. 


Collier County enacts a 5% tax on all hotel, campground and vacation rental stays of 6 months or less. The distribution of the tourist development tax dollars is set according to Collier County ordinance. The funds are dispersed as follows:

Beach Renourishment, Pass & Inlet Maintenance, Beach Park Facilities - 42.56%
Tourism Promotion, Destination Marketing - 33.57%
Amateur Sports Complex Debt - 14.29%
Museums - 9.59%

Further regulations concerning the use of the Tourist Development Tax proceeds are outlined in the Florida State Statute 125.0104 and the Collier County Tourist Development Tax ordinance.


Visitor Statistics

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